A recent study found that wealthier women want more attractive men.
Fhionna Moore and colleagues at the University of St Andrews, UK, analysed questionnaires from 1851 heterosexual women between the ages of 18 and 35. They found that as a woman's level of "resource control" increases - in other words as they become more financially independent - so does their preference for physical attractiveness in potential partners.
It seems plausible to posit that the increasing financial independence of women in the West is a driver behind the trend of the metrosexual.
In his seminal essay [published in 1994], Simpson described the effect of consumerism and media proliferation, particularly the men’s style press, on traditional masculinity. The metrosexual, he says, is an urban male of any sexual orientation who has a strong aesthetic sense and spends a great deal of time and money on his appearance and lifestyle.
This is consistent with a more informal 2004 report in the Daily Telegraph.
Today, with more financial independence, women are less concerned about the financial prospects of their potential mate, and, indeed, are becoming more masculine in the way they think about partners – they focus more on their appearance and how sexually compatible and pleasing to be with a potential mate will be.
Women reach their sexual peak a decade or two after men do, so it makes sense for a woman to date a man who is substantially younger. In addition, women generally look after themselves better than men do, so, increasingly, they are in better shape than men of a similar age. Some women will tend to view men as trophies or accessories who can make them look better in the eyes of other women.
The metrosexual is therefore a prime candidate for trophy husband.
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