Culture war, RIAA-style

There's been a recent push to get college students used to the idea of paying for music, whether it be per tune or on a subscription basis. This paragraph says why.

"If kids build a habit to not pay for media, that is a habit that will persist maybe for their entire lives," said William Raduchel, chief executive at Herndon, Virginia-based Ruckus Network and a former executive at AOL Time Warner.

Enculturating consumer behavior early and often.

In short, lawsuits as a punitive measure only go so far. Their strategy has adapted to incorporate the positive element of encouraging the desired behavior.

Why debate never seems to resolve much

This APA Monitor article on intuition may offer up some insight:

In an article in this month's Journal of Personality and Social Psychology (Vol. 88, No. 3), the team presents its finding that people buy into the first-instinct myth because it feels worse to change a correct answer to an incorrect one than to stick with an original incorrect answer. And that feeling makes changing right answers to wrong more memorable than a wrong-to-right change and therefore seemingly more probable.

The end result of this cognitive bias is that people will tend to stick with bad initial judgments due to an aversion to making bad secondary judgments.